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Interview: 3Shape Total Tech Week will “push the boundaries of what digital dentistry can achieve” 3Shape is inviting dental professionals and dental technicians to attend one of the most important events for digital dentistry. (Image: 3Shape)
3Shape is inviting dental professionals and dental technicians to attend one of the most important events for digital dentistry. (Image: 3Shape)

Interview: 3Shape Total Tech Week will “push the boundaries of what digital dentistry can achieve”

By Franziska Beier, Dental Tribune International
October 07, 2020

From 19 to 23 October, 3Shape will present Total Tech Week, an online showcase of the latest digital solutions of the company and its leading global partners. Lars Christian Lund, senior vice president of corporate business development and marketing at 3Shape, spoke with Dental Tribune International about the benefits that attendees will gain from taking part in the free online event.

Mr Lund, how did 3Shape develop the idea for Total Tech Week, and what is the main goal of the event?
Over the years, 3Shape has been present at conferences and industry events globally, and this has proved very successful in getting our latest products and innovations to the market, meeting industry professionals, getting face to face with our partners and customers, and understanding the market and its needs.

However, as we have all witnessed, things have changed in 2020. As a consequence of the COVID-19 pandemic, we at 3Shape had to put safety first. It made us rethink our approach and resulted in the 3Shape Total Tech Week—an online event which will showcase the latest products and software updates from 3Shape and our partners. The aim is to push the boundaries of what digital dentistry can achieve and how it can contribute to improving treatment quality and patient experience.

Who is the target group of the event, and which dental specialties will be covered?
3Shape Total Tech Week is intended for general dentists, dental technicians and any dental professionals who are interested in digital dentistry and for both beginners and experienced users of digital technologies. Each day of our event is dedicated to a different discipline of dentistry. On the first day, we will start with laboratories; the second day will focus on digital orthodontics; general practice will be addressed on the third day; the main topic of the fourth day will be same-day dentistry, and the last day will be all about implantology and splints.

Lars Christian Lund, senior vice president of corporate business development and marketing at 3Shape. (Image: 3Shape)

There will be three different types of Total Tech Week sessions each day. Can you tell us a bit more about each of them?
Yes, we will host innovation spotlights, tech talks and partner showcases. During the first session type, 3Shape product experts will talk about the latest solutions launched by our company. In addition, they will announce upcoming promotions and offer tips and ideas to further improve workflows and patient experience.

The tech talks will be very exciting and engaging sessions in which a panel of experts will talk about their experiences with specific solutions, workflows or products, give tips and tricks on how to achieve better results or be more efficient, or explain how to become better at your trade with a certain product or technology. During each talk, attendees will have the opportunity to ask the experts questions or bring up any issues they face in their everyday work.

3Shape believes in open systems and works with some of the industry’s major companies to create optimal solutions for dentists and laboratories. During the partner showcases, some of our key partners will present technologies, solutions and workflows in detail, which will help dentists to deliver quality treatments.

Traditional congresses offer participants many opportunities to interact with speakers, peers and industry exhibitors and to try out new products first-hand. Now, with a fully digital event, what measures have been taken to ensure that this kind of interaction will still be possible?
In the past, meeting partners, industry professionals and end users has been a great experience, because we learned first-hand about the real challenges that dentists and laboratories face every day. This is important for us, because we can address these challenges when developing new products and solutions.

That’s why we wanted to include this interactive element when planning Total Tech Week, and the result is the tech talks I mentioned earlier. The greatest advantage of the tech talks is that our panel members are all users themselves of the technology and will therefore be able to answer users’ questions from the point of view of the user.

“There is much to look forward to, and it is going to be highly invigorating”

Which 3Shape and partner products will be showcased during Total Tech Week?
To name just a few, we will talk about the latest developments in TRIOS intra-oral scanners and our fastest laboratory scanners to date, the latest Generation Red E scanners. In addition, we will present Dental System 2020’s new all-in-one bridge implant workflow and the new integration with Lab Management System.

For clinics, our experts will demonstrate the latest developments in 3Shape TRIOS Design Studio, highlighting even more possibilities in same-day dentistry. Another application that has new features is Implant Studio with the new hint and notification systems.

Attendees who are interested in digital orthodontics will learn about the new integration between Generation Red E lab scanners and the Ortho System software, and the latest updates in the Clear Aligner Enterprise solution.

We will host some great sessions by some of our partners. ClearCorrect will showcase a step-by-step guide to getting started with clear aligners using TRIOS and the ClearCorrect function in 3Shape Dental Desktop. Another partner is Ivoclar Vivadent, who will give an overview of the latest in CAD/CAM technologies for chairside applications. Our design partner Full Contour will demonstrate how to send orders for implant planning and surgical guide design to Full Contour through a new direct integration in Implant Planner and Implant Studio.

What can attendees especially look forward to?
We will cover a range of interesting topics, like complete denture workflows, augmented reality applications in everyday clinical practice, enhancing patient experience through a digital bonding protocol and much more.

These topics will be discussed by renowned dental experts such as Erik Kukucka from the Denture Center in the US, Michelle Shippy from Full Contour in the US, Dr Jonathan Ferencz from the New York University College of Dentistry in the US, Dr Lucio Lo Russo from the University of Foggia in Italy and Minh Tran from DentalTechTips in the US. There is much to look forward to, and it is going to be highly invigorating.

Editorial note: Sessions will start at 6 p.m. CEST each day. More information about Total Tech Week and free registration can be found at www.3shape.com/en/totaltechweek.

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