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Over the course of the most important trade show in the dental industry, DTI will be publishing a total of six daily today issues in English and German with a print run of 10,000 copies per day. The paper will be produced on-site to guarantee the most up-to-date news, product reference guides and exclusive interviews. Free hard copies of today will be made available to IDS visitors every day and can also be accessed 24/7 on the DTI website. Additionally, over the course of the event, daily newsletters featuring the newspaper will be sent to over 200,000 recipients worldwide.
Speaking about the publication at IDS, DTI CEO Torsten Oemus said he believes the paper has become so trusted because of the publisher’s years of experience in producing quality bilingual content and because the today covers all major trade shows worldwide.
"today has been the most read publication at IDS at all times"
Since the first today published at IDS in 1999, the paper has continually grown stronger. “Other show papers have come and gone, but today has been the most read publication at IDS at all times owing to its relevant content and extensive distribution at the show and to 150 hotels in and around Cologne,” said Oemus.
In addition to its paper at IDS, DTI publishes special today show dailies for more than 80 dental shows around the globe each year. Depending on the size of the event, up-to-the-minute issues covering the respective show are produced and distributed daily. On-site editorial teams provide a comprehensive recap of the previous day’s events. Additional content helps attendees make the most of their time, including information on course offerings, exhibitor lists, floor plans and social events.
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