Through the expansion of the DTI network more Scandinavian dentists on a variety of platforms will now be reached via a variety of platforms. (Image: esfera/Shutterstock))
DTI moves north and introduces Denmark and Norway to its network
LEIPZIG, Germany/HELLERUP, Denmark: Dental Tribune International (DTI) has recently welcomed a new partner to its global group of publishers: DentaNet, a professional network consisting of dental clinics and collaborators in the Nordic countries. Starting next year, dental professionals in Denmark and Norway will receive local editions of Dental Tribune, which will focus on local news, further education and the latest developments in dentistry.
The publication portfolio will include various digital products, such as webinars on the Dental Tribune Study Club in English, Danish and Norwegian, tailored to further the education of dental professionals in both countries. In addition, regional Dental Tribune websites in Danish and Norwegian have been launched, and these provide news, industry updates, reports from events and more features relevant to the specific region. As for the print portfolio, quarterly newspaper issues will be published starting in January 2020 and the first issues of Dental Tribune Denmark Edition and Dental Tribune Norway Edition will be released in early January 2020 with a print run of 2,500 and 2,000 copies, respectively. DT Denmark will publish in Danish and English and DT Norway in Norwegian and English. Clinical articles will typically be in English.
“Our ethos in DentaNet is: ‘Together, we help dentists make patients even happier’. If we have to think too much about whether a business deal or a course will help our members save time or will greatly upgrade their skills, we will not pursue it,” said CEO of DentaNet Peter Lembke Gerdes. “With the vast knowledge and networking options with and within DTI via print, online and webinars, I’m thrilled that we will now be much more able to reach many more Scandinavian dentists on a variety of platforms, of which dentists can choose whatever they prefer. It was indeed an easy decision to make, as more knowledge will benefit dentists, their teams and ultimately their patients,” Gerdes concluded.
DentaNet was founded by Gerdes in 2006 as an independent Danish network of dentists mainly focusing on doing business deals and facilitating continuing education for its members. Having many dentists in his close family and being an economist educated at the University of Copenhagen, Gerdes used his master’s thesis on exploring the idea of networking within the dental industry as a strategic plan before seeking to build the network in real life. Over the years, the network expanded—especially because of its focus on continuing education—to Norway and Sweden and attracted members from the rest of Europe. Today, DentaNet has over 1,000 members, representing more than 400 Scandinavian practices, and its members include dental service organisations. Additionally, it organises continuing education events throughout Scandinavia and hosts the Dental Festival and Awards.
According to the latest numbers available from provider of market and consumer data Statista, roughly 4,200 dentists were employed in the Danish healthcare sector in 2016 and about 4,500 dental professionals in Norway. The industry is mainly driven by companies such as 3Shape, Rønvig Dental and XO CARE from Denmark, and Opus Dental from Norway.
DTI has been involved in dental publishing since 2003 and is today the world’s largest dental publishing network. Its portfolio, which combines print, digital and educational media, currently includes more than 400 print publications and multiple websites that reach more than 1,235,000 dentists in more than 90 countries. Through its expansion to Denmark and Norway, DTI has entered an important market in the Nordic region.