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At the meeting, DTI CEO Torsten Oemus addressed new trends in the global dental industry, as well as the relevance of online education, e-commerce for dentistry and event marketing. In response to these needs, DTI is continuously updating and expanding its portfolio, gradually developing into a digital dental service platform, he said.
DTI Press Event
On the second day of the publishers’ meeting, DTI hosted a press event at the Hilton hotel in Cologne, with 30-minute slots, including moderation and a Q & A session. Orthodontic company Six Month Smiles had the unique opportunity to present its products and obtain direct feedback from an international audience. The press event was very well attended and facilitated mutually beneficial conversations.
New prevention magazine
DTI is continuing to expand its print portfolio and introduced its latest addition during the meeting: prevention. The new international magazine will feature topics concerning oral health and be released during the Annual World Dental Congress of the FDI World Dental Federation in Madrid in Spain this year.
In response to the growing need for digital dentistry technologies and the increasing importance of digital media, DTI is relaunching its website this year as part of its continuing portfolio expansion. For improved usability, the navigation and menu of the local websites will be in local languages. The fresh look will include a modernised, interactive layout, with a focus on company profiles. Furthermore, the website will use several new advertising and content formats. A revised calendar with upcoming webinars and global events, as well as a map, will aid readers. In addition, an updated version of e-papers will be available for iPads.
As a next step to further integrating e-commerce into its portfolio, DTI has continued to develop DDS.WORLD, a new digital marketplace. “A business is valued by the interaction with its clients and we need to continuously find new ways to engage with them. We need to adapt our business to the changing context,” explained Oemus. DDS.WORLD, available at www.dds.world, is a full-service digital marketplace for products, news, e-learning and practice management. It is targeted at all participants in the dental industry. It offers product listing and an associated search facility, a practice management software program, direct customer communication tools and much more. The comprehensive website has the potential to be a gamer-changer in the provision of digital dental services to the industry. “The digital world is becoming increasingly important in this context,” emphasised Oemus.
As part of its expansion, DTI is moving towards the events business and already organises the ROOTS SUMMIT, the discussion forum for endodontics. Following on the success of last year’s event in Dubai in the UAE, with over 300 attendees, the next edition will take place in Berlin in Germany from 28 June to 1 July 2018. The ROOTS SUMMIT began as a dedicated Facebook group, growing from a membership of 1,000 in 2013 to more than 22,0000 currently, including dental professionals from well over 100 countries.
In celebration of World Oral Health Day, as the official media partner of this annual FDI initiative, DTI performed a mannequin challenge on 20 March as part of its publishers’ meeting.
The next Publishers’ Meeting will take place at the Black Sea in 2018 and be hosted by Dental Tribune Bulgaria.