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IDS 2021: Dentsply Sirona announces its nonparticipation
CHARLOTTE, N.C., U.S./BENSHEIM, Germany: Dentsply Sirona has decided that the company will not attend the International Dental Show (IDS), scheduled to be held from March 9 to 13, 2021, in Cologne, Germany. This also applies to Dentsply Sirona brands VDW, MIS Implants Technologies and Zhermack.
The announcement was made in a press statement released on Monday. The company said that current estimates indicate that the restrictions expected to be in place in March 2021 owing to the COVID-19 pandemic will almost certainly not allow the interactive proximity and depth of consultation that Dentsply Sirona and its customers know and value. In coming to its decision, all the various factors for its customers and employees have been taken into account, the company said.
In particular, this environment would mean that customer meetings, interactions and consultations would not have their usual quality. Dentsply Sirona also believes that travel conditions will result in significantly fewer national and, especially, international visitors attending IDS. The company puts the safety of its customers and employees first when making these types of decisions, it emphasized.
“We trust that the situation will change in due course, and we already look forward to taking part in the next IDS”
– Walter Petersohn, CCO Dentsply Sirona
Walter Petersohn, chief commercial officer at Dentsply Sirona, said: “It was a difficult decision to make, but much of what makes the IDS and its unique dynamics what they are, will not be possible in March 2021 because of the conditions we expect due to COVID-19. We would not be able to provide our customers and visitors with their usual experience at the show at this time. The same applies to the quality that they expect of Dentsply Sirona. We trust that the situation will change in due course, and we already look forward to taking part in the next IDS.”
Business in times of the “new normal”
Oliver Frese, chief operating officer of Koelnmesse, commented on the news, saying that Koelnmesse regrets the company’s cancellation. However, he added that Dentsply Sirona has expressly emphasized the role of IDS as the leading international trade fair and assured its participation in future events.
The organizers of IDS remain optimistic and “are firmly convinced that IDS 2021 will live up to its decisive role as the leading global trade fair for a successful relaunch after the acute phase of the corona crisis has subsided. […] The remaining eight months until IDS 2021 in mid-March give us time to prepare in more detail all the necessary measures for a successful and safe event.”