Dental Tribune Europe
Physics Forceps produces innovative extraction instruments. (Image: Directa)

Directa acquires Physics Forceps

By Directa
November 08, 2019

UPPLANDS VÄSBY, Sweden: Directa, the innovative manufacturer of dental consumables with headquarters in Upplands Väsby, is proud to announce the acquisition of the extraction instrument line Physics Forceps from Detroit-based manufacturer Golden Dent on 21 August 2019.

Physics Forceps instruments are now included in the Directa product range. The acquisition strengthens Directa’s supply of atraumatic extraction instruments and complements the Luxator instrument line. “Thanks to these additional products in our portfolio we will offer a wider choice of atraumatic extraction techniques to the dental market and further strengthen the position of Directa as a manufacturer of premium products,” said Henric Karsk, CEO of DirectaDentalGroup.

Designed and patented in 2007 by Dr Richard Golden, the Physics Forceps atraumatic extraction system is among the most clinically effective and easy-to-use extraction systems on the market. The Physics Forceps operate as an elevator, rather than as forceps, using first-class lever mechanics. A constant and steady load is placed on the tooth, allowing creep to build and releasing hyaluronic acid, which results in the breakdown of the periodontal ligaments. It is an atraumatic method of extracting teeth, regardless of the condition of the tooth, and at the same time, it provides a positive patient experience.

Directa has been manufacturing and distributing internationally recognised quality dental consumables for over 100 years. Directa’s products are developed and evaluated by a select team of renowned, highly qualified Swedish and international dental professionals with the aim of making life easier for dental clinicians in their daily work.

DirectaDentalGroup, which currently consists of Directa AB, Directa Inc., J.H. Orsing AB, Topdental (Products) Ltd and Parkell Inc., is a part of Lifco AB. Lifco acquires and develops market-leading niched operations with the potential to deliver sustainable profit growth and strong cash flows. The group has three business areas: dental, demolition and tools, and systems solutions. Lifco has a clear corporate philosophy which includes a long-term perspective, focus on profits and a highly decentralised organisation. Lifco holds 146 companies in 29 countries. In 2018, the group’s net sales amounted to SEK 12.0 billion and the EBITA margin was 18.1%. For more information, visit www.lifco.se.

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