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The Ivoclar Vivadent Live Experience Tour kicks off on 2 September in the German city of Leipzig and will offer the company’s customers a one-of-a-kind platform with educational and networking opportunities—all free of charge. “We understand from our customers that a regular exchange with their colleagues about the latest topics and trends in dentistry is vital for their business and personal development,” said Ivoclar Vivadent Chief Marketing Officer Patric Frank, summarising the rationale behind the event series in a recent interview with Dental Tribune International.
“We took the decision not to participate in the International Dental Show in spring this year already. At that time, the pandemic situation for the rest of the year was still very much uncertain,” Frank explained. “With the localised tour, we are providing our customers with a solution that is in line with the latest local health regulations and involves less travelling, as cross-border travel is becoming increasingly difficult again. During the tour, we can meet customers in their own country at a location close to them.”
From September 2021 to early 2022, dental professionals across Europe will have the opportunity to learn first-hand from some of the most experienced experts in the dental field, reconnect with their peers and explore Ivoclar Vivadent’s innovative workflows. With at least three sessions for each two-day event, the tour will have a strong education component—something that “has been and will remain a priority for Ivoclar Vivadent to support our customers,” Frank confirmed.
The Live Experience Tour is Ivoclar Vivadent’s platform for unveiling its latest products, software and services this year. “The new products will be launched within the matching workflow, as we believe that products need to be optimised within a dedicated workflow to enable our customers to achieve the highest aesthetics and efficiency,” Frank said. At each tour stop, product presentations will be complemented by interactive educational sessions and products for customers to test, such as milling machines, scanners and printers. “While products remain at the core of our workflows, we are taking the bigger picture into account, linking them to the other important factors in the work of our customers,” Frank clarified. “Ivoclar Vivadent has always considered itself as a vital link between the dental practice and the laboratory. The presentations and educational sessions therefore are also aimed at fostering collaboration between the two entities.”
Among other topics, the following will be in focus:
Frank further revealed that one highlight of the tour will be the global launch of two new products—one for dentists in the adhesion product portfolio and the other for dental laboratories in the zirconia restoration range.
Tour participants will learn about a number of updates, including the latest version of IvoSmile with CAD integration, for which they will receive an annual licence.
In order to safeguard the health and safety of its customers, Ivoclar Vivadent has worked closely with local experts at each location. The company has also chosen its tour stop locations wisely to provide enough space for a pleasant and relaxing atmosphere that will allow excellent networking opportunities.
Frank summarised: “The Live Experience Tour is the chance to meet in person again, not only with the wider Ivoclar Vivadent team, including product developers and sales representatives, but also with other dental professionals for business and informal conversation while enjoying great food and drinks in unique locations. Most importantly, each tour stop will be a chance for our customers to share their feedback and wishes with Ivoclar Vivadent as we strive to constantly improve our products and services for the benefit of the user. We can’t wait to catch up with our customers all over Europe.”
The number of participants per event is limited and in-advance registration is mandatory. However, at least three time slots per city will be offered. While safety protocols will be adapted to local regulations, wearing of face masks will be required in all indoor areas and all participants will be asked to provide a SARS-CoV-2-negative test.
More information about the different tour stops and the respective programmes, as well as the registration form, can be found at www.ivoclarvivadent.com/live-experience.