Dental Tribune Europe

DTI publishers meet for tenth anniversary in Italy

By Dental Tribune International
July 18, 2014

TURIN, Italy: Over the last three days, Dental Tribune International (DTI) has held its tenth annual publishers’ meeting. This year, the meeting drew over 50 licence partners from the US, Latin America, the Middle East and many other countries from all over the world. Meeting attendees learnt about a number of new projects for the upcoming year and discussed strategic approaches for future development.

At the meeting, DTI CEO Torsten Oemus reviewed the impact of DTI’s various print, online and educational portfolio over the past decade. He pointed out that the company’s educational offerings in particular have become an essential part of DTI’s product portfolio. Besides its flagship e-learning platform, the Dental Tribune Study Club, and customised campuses for important dental companies, such as Colgate, DTI provides continuing medical education through its Tribune CME Clinical Masters programmes, which offer comprehensive training in aesthetic dentistry, orthodontics and implantology, among other fields of dentistry. To date, about 200 dental professionals have graduated from the programmes.

Oemus also informed the attendees of a new partnership with the Brazilian Dental Association, the largest dental association in the world. Through this collaboration, DTI will provide dental education to a vast number of dental professionals in Brazil through a special DT Study Club from September this year.

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Moreover, the Dental Tribune publishers learnt more about a number of new events that DTI is planning for the future. “As digital technologies are gaining more importance in everyday dental practice, digitalisation too is changing the way dentists work, collaborate and learn,” Oemus said. DTI will thus be staging its first Digital Dentistry Show at the International Expodental in Milan this year. The show will be the first in a series of events entirely dedicated to the field of digital dentistry, showcasing the latest products, as well as offering lectures and workshops to participants. For 2015, further Digital Dentistry Shows are planned for the US, Latin America, the Middle East and the Asia Pacific region, leading up to an international Digital Dentistry Show, which is planned for 2016 to take place at the former Tempelhof Airport in Berlin. Today, the building is one of the most spectacular event locations in Europe. It is the fourth-largest connected building in the world.

Another project, called Dental Week, will add to DTI’s global events portfolio in the future. Similar to other major industry events, such as fashion weeks, Dental Weeks will combine different dental events in one location at the same time. They will be centred around the main dental shows, including the Greater New York Dental Meeting and the International Dental Show. According to Oemus, Dental Weeks are expected to attract more than 240,000 visitors.

In order to provide better service to its website users, DTI will be including links to dental shops in the product section of the website, Through this new feature, website visitors who consult product entries or articles about specific products on the website will be able to go directly to an affiliated online shop to purchase the product.

Also at the meeting, Oemus welcomed three new partners to the DTI family. Within the past six months, Dental Tribune print and online publications have been launched in Israel and Bosnia. With its new partner in Belgium, DTI will be providing dentists with the latest news from the region and worldwide in French and Flemish from September. In addition to ten print editions a year, a local website will be available at the end of this year.

Alongside the publishers, there were a number of international guest speakers, such as Carsten Franke, Senior Director for Global Marketing at KaVo Kerr Group, and Dr Jörg Ansorg, the CEO of the Berufsverband der Deutschen Chirurgen (professional association of German surgeons). Dr Kianor Shah, founder of Dental Equities, a new decentralised peer-to-peer platform, discussed the challenges of the dental profession, especially with regard to financing and practice management, and how they can be met through a collectivistic approach.

The 2014 meeting was organised in close collaboration with TU.E.OR., a Turin-based dental publisher that issues the Italian edition of the Dental Tribune. The company joined the DTI group about nine years ago.

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