Mectron launches own continuing education platform
CARASCO, Italy: The dental community is facing extraordinary times, and it has responded by adapting and implementing new strategies. This is also true for continuing education (CE) in dentistry. Embracing the opportunities of e-learning, Italy-based dental company mectron has recently launched a webinar platform, which will provide dental professionals access to clinically relevant presentations 24/7 free of charge.
The new industry-wide dental CE platform delivers free CE accredited content through the convenience of the Internet. After quick and easy registration, dental professionals will be able to attend live webinars and watch recorded webinars on-demand, and these will cover a wide range of topics relevant to the oral healthcare professional community, including implant treatment and prophylaxis. Twelve webinars in English, French, German, Italian and Portuguese are already planned and will become available soon on the platform. More webinars will be scheduled in the second half of this year.
Andre Reinhold, mectron’s international marketing manager, told Dental Tribune International that the company had been planning to start a Web-based education platform for some time already. However, the recent COVID-19 outbreak and the related restrictions on travel and events, which have rendered maintaining customer relations almost impossible, prompted mectron to go online now.
“E-learning has become an effective tool for us to stay in contact with our customers and reach out to new customers, especially in regions in which mectron does not yet have a local branch,” Reinhold said. “Although this online platform cannot replace physical presentations in the long run, it definitely facilitates access to and helps raise interest in our products. Through the webinars, dental professionals are provided with a comprehensive overview of the advantages of our products in daily practice,” he explained.
The feedback has been overwhelmingly positive. “Within the first week of the launch, over 1,300 members registered. The registrations for the single webinars have also exceeded our expectations,” Reinhold stated.
Since 1979, mectron has been one of the major players in the international dental industry, producing surgical, ultrasonic, air polishing and LED polymerisation devices, which are available in over 80 countries worldwide. With the introduction of the first ultrasonic titanium handpieces, the first LED polymerisation lamps for composite materials and, in 2001, the first ultrasonic surgical unit for piezoelectric bone surgery, mectron has developed some of the most important innovations in the dental field.
More information about upcoming webinars can be found on the platform website.