Dental Tribune Europe

Tremendous year-on-year growth in World Oral Health Day outreach

By Dental Tribune International
July 06, 2015

GENEVA, Switzerland: The FDI World Dental Federation recently presented the final figures for World Oral Health Day (WOHD) 2015, which took place on 20 March and featured numerous awareness-raising events and activities all over the world regarding the importance of optimal oral health. According to the FDI, the annual event has continued to grow remarkably in participation, influence and outreach, with estimates of the total world audience rising to just under 27 million.

In 2013, the year in which the respective FDI policy statement adopted in 2012 was implemented, six million people worldwide celebrated WOHD. The number of participating countries more than trebled between 2013 and 2015, from 37 to 112. Moreover, the participation of national dental associations grew from 29 to 85. Not surprisingly, dental students were in the forefront in organising a significant proportion of the more than 200 events registered—39 student associations joined the celebrations.

The “Smile for life” theme resonated worldwide with its double meaning of a lifelong smile and celebrating life. In order to encourage people to become involved, the campaign featured an app that enabled them to customise the campaign poster or social media banner with their own photographs. Over 21,000 photographs were uploaded and later integrated into a poster mosaic projected on the giant screen in Times Square in New York on 20 March.

As the official media partner of WOHD 2015, Dental Tribune International provided comprehensive coverage of the FDI’s message. Among other activities, the publisher helped promote the event through news articles, banners and advertisements in its various international print publications and on its website,, including a topic page solely dedicated to WOHD 2015.

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