More and more people are adopting environmentally friendly shopping behaviour and deciding to replace products sold in plastic packaging with zero waste products. This extends also to products used in their oral healthcare routine. Since 2015, British company Georganics has provided sustainable and natural toothpaste and mouthwash products which are made in Britain. Georganics, which has its headquarters in the south of England, uses natural ingredients and avoids chemicals and animal testing. In an interview with Dental Tribune International, Georganics answered questions with regard to the idea behind this forward-thinking approach.