On Demand Webinar3(D)entistry roadmap: Paradigm shift ahead
Dr. Michael Young
With the local office in the country, both companies seek to create a direct link to Indian customers to foster good relationships with this client group. “Our aim is to work for the good of the Indian dental community, bringing good quality dental and patient care to the people of the country,” Kyöstilä said. “We strive for a synergistic product offering dedicated to the Indian market demands. By sharing not only facilities but also other practical activities with our partner Planmeca we want to establish professional technical support, professional application support and education,” Malata added.
Addressing the need for safer and high-quality dental services for India’s vast population, the new office includes a 2,800 m2 showroom that is equipped with state-of-the-art technology and offers the ideal space for product presentation, live demonstration and training. According to the companies, the facility places special emphasis on oral surgery and implantology, restoration and prosthetics, sterilisation, hygiene and maintenance, and CAD/CAM and radiology.
In the future, comprehensive product training for customers will be an essential part of the joint market activities, the companies’ representatives pointed out. “The new office was especially designed to provide basic product courses for Indian customers followed by advanced courses at respective facilities at the company headquarters in Austria and Finland,” explained Raghavan Radhakrishnan, General Manager of Planmeca India and W&H India.
After the official opening of the new premises, representatives of W&H and Planmeca, as well as the Indian team, further discussed the synergistic product portfolio and future activities of the two companies in a get-together at the Taj Bangalore hotel.